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Beta survey results

  • Tue, 25th of August 2009
  • Posted by warpech

These are the up-to-date results of our Beta sign-up survey. Perhaps you’ll find them interesting.

Who are you?

I make websites
91%
I analyse websites
46%
I own a website
38%
other
9%
91 46 38 9

Majority of sign-ups (91%) came from digital agencies like us, which was quite predictable. 46% of you declared that analysis are very important part of your work, quite often admitting (10%) that you don’t use any tools to analyze Flash projects.

We are happy to say that we got quite many sign-ups from developers of Flash web apps. Among them are some of the coolest apps around as well as new-comers.

Where are you from?

Europe North America Asia South America Australia+Oceania
41 27 8 7 7

To our surprise, 46% of our Beta subscribers come from Europe and only 30% from US and Canada.

What is your position?

CEO/CTO/
Art/Creative Dir
41%
Engineer/Flash Developer
36%
Designer
9%
Partner/Owner
8%
Analyst
6%
41 36 9 8 6

What is your agency size?

small medium just me large
46 24 19 8

What is yours or your company Adobe Flash proficiency?

pro advanced intermediate basic
42 25 16 5

The least advanced groups (or the modest ones) are freelancers and large agencies. If to believe this survey, the best ratio Flash guru per employee can be found in medium sized agencies.

Which ActionScript version do you use?

AS 3
87%
AS 2
55%
87 55

Old boy AS2 is still catching up. AS3 runs way faster for sure, but it doesn’t translate to development speed. Wonder what will be the future of scripting in Flash knowing how many people appreciate the ease of coding with AS2?

Freelancers and large agencies use AS2 the most often and that corresponds to the previous question.

What kind of Adobe Flash websites do you make?

advertising microsites
76%
web applications
65%
portfolios
55%
games
39%
e-commerce
23%
76 65 55 39 23

Flash is keeping the leading role in advertising microsites production, and to our surprise in web apps development. It’s low adoption in e-commerce shows that there is possibly a lot of problems in that area that Use It Better can address.

What traffic do your websites generate? (visits a day)

0-500 500-1000 15000+ 1000-5000 5000-15000
49 20 18 17 10

We will soon have to decide what recording limits should be set for Use It Better plans. During the beta we record every single session, but public version will use random sampling.

Which technologies do you use?

video
80%
CMS
72%
APIs
63%
deep
linking
62%
3D
52%
Flex
37%
FMS
34%
webcams
28%
HTTPS
24%
microphone
21%
80 72 63 62 52 37 34 28 24 21

We can clearly see that video and 3D are really on a hype these days.

Did you hear about Cookie?

no yes
73 26

Vast (74) percent of Beta subscribers state they’ve never heard about Cookie, the developer of Use It Better. That’s great, because it means that not only our friends and family have signed up for the Beta. On the other hand… where the hell have you been for the last few years? :)

Which feature are you the most interested in?

Visits replay
73%
Analysis
72%
Statistics
54%
Real time access to data
53%
73 72 52 53

The most important conclusion is that you actually are interested in Use It Better functionalities :) We are happy that you find visits replay so interesting, because it’s our core feature, but your interest in analysis is are also great because we have zillions of ideas on analytics features.

What tools do you use to analyze Flash websites?

Google Analytics

73%
none

19%
Omniture

5%
other

3%
73 19 5 3

I guess we reached the most important question. Most of you are using Google Analytics (often with deeplinking) but the message we get is clear – GA is not enough to measure Flash websites. We even got some voices from agencies which avoid Flash just because they can’t analyze it properly.

Omniture doesn’t satisfy you neither and it’s market share is significantly lower then Google Analytics’ not only because GA is free but also because it’s easier to integrate. You named several other tools you use, but their popularity is very limited. Some of you were desperate enough (as we were) to develop your own solutions.

Anyway, 20% of you don’t use any tools at all. How do you analyze your websites then?

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COMMENTS

  1. fancy graphs done with help of jQuery Visualize Plugin

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