Use It Better™ is a tool that enables you to track how people use your Flash website and what’s the user experience behind it. Is there anybody actually interested in the content of your website? Is the Flash navigation fully usable? These are only first of the questions that we wanted to be answered by Use It Better™.

Cookie, as a web shop, has been constantly trying to push forward interaction and bring some fresh ideas to user experience. Our portfolio includes many Flash projects which may be thought to be too bold or too demanding for users.

Everybody knows the sentence “Don’t make me think”. But everybody’s common sense says that a lot can be done with just a single sparkle of thoughts. We believed that to expect a little effort from the user is the best way to deliver him custom-shaped experience, far better then a typical don’t-make-me-think-dot-com.

How could we know that what we do is right. How to answer questions like “Will it work for our clients?”, “How can we tell people are not getting lost on this site?”. Of course we had our experience and intuition. But we needed a proof.

Few years ago we came up with an idea of recording and replaying user sessions. We thought it to be a holy grail of all usability focus group tests. No paid testers, no complicated machinery, but real thousands of users in real situation – sitting in front of their computer on the way to get what they want – information, products or just entertainment.

Since there was no software like this, we at Cookie have decided to implement our own ideas into software that we could share with other agencies that face the same problems as we did.

The idea became real and got its shape two years ago. It was very rough, yet working. We decided to share it with industry last year. But we missed the deadline. Sorry. Now, 6 months later, we are ready to present Use it Better™.