Tutorial: Insightful Heat Maps Using Segmentation and Trimming

Heat Mapping tools became popular among marketers and designers because they offer an easy way to visualise complex behavioural data. However, with the ease of use comes the danger that the insights they provide are misleading.

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4 Quick Tips for Better Tag Management

Tag Managers are a blessing for marketers. They can finally add all those marvellous services – chats, surveys, advertising, exit-intent popups, anything – all by themselves, without that “unnecessary” IT hassle: release cycles, rigorous testing, security approvals and so on.

When it is so easy to add new stuff to a website, you start with adding one tag, then another and you end up a year later with tens of them. Many of them forgotten and unused anymore because the priority is always on adding and never on removing tags. Gradually, tags slow down your website, reduce conversion and customer experience. 

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Form Validation Errors – how to track them and what to do about them? (Part 1)

If your website has forms, it’s more than likely that users filling them in see a variety of form validation errors. Some of these errors can be a direct reason why users don’t convert on your website. And usually, these errors, if you know about them, are relatively easy to fix so you can achieve huge uplifts in your KPIs.

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The Basics of Online Form Tracking

As the saying goes, you can’t improve what you don’t measure. So, if your goal is to improve a page with an online form, a sign in,  registration or maybe a landing page with a simple form for collecting leads, the question arises – what form events should you track and measure?

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Relevancy Of UX Research In Data-Driven Development

For UX researchers to earn a seat at the table in the data-driven culture they need to demonstrate an opportunity size on solving a certain problem.

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Understanding Users Through Data

Quantitative researchers (BI, Data Analyst) had highly benefited from web analytics and quickly found their way to the heart’s of stakeholders. How about UX researchers?

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Autotracking And Manual Data Collection with Custom Events – What’s The Difference?

Modern websites are complex; they include interactive elements, AJAX, personalization, marketing automation etc. Not to mention that people are now using websites on all kinds of devices that differ in screen size and connectivity. In order to keep track of website users, web analytics had to change how data is collected. Learn how.

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