UX & Data

Relevancy Of UX Research In Data-Driven Development

For UX researchers to earn a seat at the table in the data-driven culture they need to demonstrate an opportunity size on solving a certain problem.

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Understanding Users Through Data

Quantitative researchers (BI, Data Analyst) had highly benefited from web analytics and quickly found their way to the heart’s of stakeholders. How about UX researchers?

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Autotracking And Manual Data Collection with Custom Events – What’s The Difference?

Modern websites are complex; they include interactive elements, AJAX, personalization, marketing automation etc. Not to mention that people are now using websites on all kinds of devices that differ in screen size and connectivity. In order to keep track of website users, web analytics had to change how data is collected. Learn how.

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