Behavioural Analytics
Fueled by the Autotracking, which provides data about every interaction customers have on your website, UseItBetter gives you the means to dissect behaviours behind every metric and remove guess work from your product development and optimisation process.
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Build segments using behavioural and transactional data to measure behaviours and their impact on your goals: conversion, revenue or NPS.
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Retroactively set up granular funnels for any process, even within a single page, and analyse why customers are dropping out at each step.
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Employ qualitative analyses of individual visits and lifetimes to reveal full context of any behaviour. Use targeted surveys to explain inexplicable data.
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Automate discovery to find events that matter among millions of unique data points tracked by UseItBetter.
... and ask us how:
- insights from UseItBetter helped one of the biggest retailers in UK to run A/B tests that brought millions of pounds in revenue
- our optimisation platform enabled Poland's largest telecom to test and implement hundreds of changes in customer journeys
- tens of insurers from all over the world generated more leads based on insights from our form analytics
Segmentation
Explore
Segmentation allows you to isolate visits of users who fall out of your funnel and explore them using quantitative and qualitative tools to discover what caused them to do so.
Measure
The discovered issues can form new segments, by which you can further understand the issues and their impact, as well as the opportunity size of fixing them.
Validate
Finally, using Triggers you can target new users having the same issue to A/B test solutions to their problems, collect feedback from them using surveys or just track more data about them.
Slice and Dice Data
Create segments that include or exclude visits with certain behaviours. Filter those visits by basket value, or split them by traffic source. When organized into hierarchical tree, filters can be easily mixed, copied and rearranged to reflect even the most complex scenarios.
Signals
Event popularity does not indicate event importance. Using Signals, you can easily distinguish events that have significant impact on any other event of your interest.
Stats
All the Data You Need
Pull any data you need - from most-clicked elements to accurate time metrics and NPS Score - into a single view. Save it as a dashboard for future use.
Compare and Combine
Compare data from any two segments to find out what values are over- or under-represented in each of them. Comparison can tell you what products in the basket are abandoned more often, or what errors are more frequent among visits with failed registrations.
Paths
Follow Visitors
The Paths report provides high overview of pages and key actions taken by visitors so you can see where they hit the wall, abandon a process or go back.
Segment by Path
Any path, or its fragment, can be used to define a new segment, which you can measure over time or analyse further. If there are visitors leaving at a certain step, perhaps viewing their visit logs or heat maps would help you understand why.
You can also use path-based segments to trigger changes on the website, offer help to visitors struggling with submitting a form or maybe just share a survey with users who go from checkout back to basket to ask why they do it.
Lifetimes
Cross-Chanel Timeline
Look beyond a single visit to understand the decision-making process behind every purchase as well as the role of each device in the process so you can better align your marketing communication.
Lifetimes Report is only available in the Enterprise edition.
Scheduling
Emailed Reports
The best way to make people look at data is to reduce the effort required of them to get it. With scheduled reports, you can choose what report is delivered, when it's delivered and to whom.
Speed up access to data
Some queries can take a lot of time. Via scheduled queries you can pre-calculate dashboard or heat map results in order to access them instantly down the line.
... and ask us how:
- insights from UseItBetter helped one of the biggest retailers in UK to run A/B tests that brought millions of pounds in revenue
- our optimisation platform enabled Poland's largest telecom to test and implement hundreds of changes in customer journeys
- tens of insurers from all over the world generated more leads based on insights from our form analytics
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"The UseItBetter tool allows us to analyze the behavior of users interested in both, purchasing UPC services and digital self-service activities. The level of detail of analysis facilitates the formulation of hypotheses and their subsequent verification."
Mirosław Michalik Senior e-Care & Online Projects Manager at UPC 
