European E-commerce
Comparative Analysis of

Account Registration Forms on Mobile Ecommerce Websites

  • One button and two form fields

    One button and two fields - an email and a password - should, in theory, be sufficient for online retailers to create an account for a user.

    And here's how many fields and calls to action users really need to complete:


    Number of Form Fields and Call to Actions Before Account Is Created:

    Click bars to see all questions asked by a retailer.

      Wonder why?

      Explore our report to see the design practices - both good and bad - applied in the account registration forms of top online retailers.

    The images provided are screenshots of copyrighted web pages, and the copyright for them are most likely held by the owners of the websites. The screenshots may contain trademarked logos, which are likely not affiliated with Use It Better sp. z o.o. with headquarters in Poland. It is believed that the use of a limited number of such screenshots distributed on this site without profit to exemplify trends and best practices in mobile design and support web design community qualifies as fair dealing under EU law, especially Polish law and fair use under United States copyright law. The screenshots as well as data used in this educational report were obtained from a hired panelist who used actual account details, same on each of the websites in August and September 2016. Report compiled in October/November 2016. If you are the holder of the copyright and you believe that screenshot use on this site is in violation of any copyright law, then please contact us at and we will modify or remove the images at the holders’ request.
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