Section Meta Events
Heat Maps are generated for Sections. By default, names of Sections are based on simplified URL addresses. For example, the following URLs:
would all be tracked as:
therefore, data from visits to those URLs, unless segmented to show, for example, only traffic from google, would be aggregated on a single heat map.
By default, Sections are tracked also on every change of hash parameter in URLs and that, if set correctly, allows you to differentiate between layout variations of a single page and generate accurate heat maps for modal/toplayer windows, tabbed views, and navigation dropdowns:
Section=products Section=products#new Section=products#newsletter-signup Section=products#women-dropdown
or multistep forms:
Aggregating Heat Maps for Pages of The Same Type
Many websites, especially e-commerce sites, have tens of thousands of pages of a same type:
Section=products/women/dresses/1234/long-blue-dress Section=products/women/dresses/3456/cocktail-dress-with-silver-stripes Section=products/women/dresses/5678/casual-dress-with-stripped-pattern
Each of those sections would get just a small number of visits and it would be difficult to use heat maps to understand how users are interacting with product pages due to high fragmentation.
To avoid that, you could change the default tracking of Sections to produce less detailed names, for example:
and aggregate interactions from different pages into a single heat map.
Avoiding Fragmentation Due to Session or Time Specific URL Elements
Using custom section names can also be useful if URLs contain session specific elements that are passed in a pathname (part after domain name) and not in search params (part starting from ?):
or date specific:
Generating Heat Maps for Pages with Layout Modified by URL Search Params
Another case when using custom section names is critical is when the same page changes layout based on parameters passed in search params (part of URL starting from ?), for example:
Since search params are by default ignored, the above URL would all be tracked as:
In such case, the custom names should be set to:
Section=products/gallery Section=products/list Section=products/map
or tracking of search params should be enabled for those pages.