Reports

Introduction

Reports allow you to:

  • define segments and time ranges to find visits of interest,
  • configure and use different analytics reports to analyze visits in those segments,
  • schedule when to run the configured reports and send their summaries over email,
  • set up triggers to change how your website works in new visits matching segment criteria.

Some reports created during ad-hoc analysis may never be accessed again while others can be viewed frequently and serve as dashboards.

Creating a New Report

Once you sign in and select a project, you will see a list of available reports.

Click Create New Report to get started.

You will be prompted to specify the title of the report and a description. If you are going to share the report with your colleagues, it is a good practice to describe its purpose and provide instructions how to use it and how to interpret data from the report. You can change the title and description at any time.

Working with a Report

When you create a new report you start without any segment definitions.

segment-tree-1

  • (1) The Segments Tree of a newly created report will contain just a single branch All Visits.
  • (2) You can narrow the time frame for your analysis using “Date since” and “Date to” which refer to dates when visits started.
  • (3) You can click Select on the All Visits branch to access analytics reports based on all visits.
  • (4) To narrow your analysis to visits with certain characteristics or behaviour you will need to click + (plus icon) to add a new segment to the tree.

Accessing Analytics Reports

To access any of the analytics reports or to set up Triggers you will first need to select the segment you want to analyze or target.

segment-tree-with-subsegment

  • (1) Created segments will show up in the Segment Tree.
  • (2) You can Select a branch to analyze visits in the segment.
  • (3) All the analytics reports – Heat Maps, Visits, Forms – will now only use data from visits from that segment.
  • (4) You can add subsegments to the created segment to create more complex reports. Each subsegment inherits segment definition from its parent.
  • (5) To use the report in the future, you will need to save it.

Report’s Time Range

You can narrow the time range for your analysis by providing Date Since and/or Date To.

You can pick dates from UI or enter the date in the following format: YYYY-MM-DD HH:MM:SS.

You can also use terms like Today, Yesterday, Last week, Last Month which return dates relative to the date of a query. Using relative dates is very useful for reports that are frequently used or scheduled reports.

If you leave the Date Since field empty, the filter will take either the date of your account set up or the current date minus your maximum data history limit (i.e. 6 months back). If you leave the Date To field empty, it will work as Last Hour.

All new data is available in near real-time, which means that new visits are usually accessible in reports a couple of minutes after they ended. The latency may be higher for projects with high volume of traffic or during peak hours.

Editing and Saving a Report

Every time you make a change to a report, the Save button will turn crimson to notify you that you have unsaved changes. No changes are automatically saved making it secure to play with the report without a risk of breaking it. If needed, you can click Revert to reset changes and revert the report to its last saved version.

If you accidentally forget to save the changes, the last unsaved version can be restored.

To change the report’s title, description or sharing settings click Edit.

Pinned Reports

If you access a certain report frequently you may want to Pin it to the top of the Recent Reports list.