We are looking for Front-End Developers/Analysts passionate about connecting people and computers – after all, that’s what front-end really is about, isn’t it?
As the saying goes, you can’t improve what you don’t measure. So, if your goal is to improve a page with an online form, a sign in, registration or maybe a landing page with a simple form for collecting leads, the question arises – what form events should you track and measure?
For UX researchers to earn a seat at the table in the data-driven culture they need to demonstrate an opportunity size on solving a certain problem.
Modern websites are complex; they include interactive elements, AJAX, personalization, marketing automation etc. Not to mention that people are now using websites on all kinds of devices that differ in screen size and connectivity. In order to keep track of website users, web analytics had to change how data is collected. Learn how.